Bospar advised the client to issue two separate, but connected, press releases – one for the new product introduction and one for the new funding – in light of potentially different audiences. This was the same approach that we took for our initial engagement, which included a seed round press release and a separate, but connected, technology platform press release.
While our veteran content creator started writing the press releases, our dynamic, connected business and tech media experts identified the appropriate media targets and advanced embargo outreach to select reporters with pitches addressing their unique interests and beats. The PR outreach tapped journalists from data and cloud trade publications and reporters at top-tier tech and business outlets who regularly cover funding and venture movements.
For funding news, the PR team stuck to the basics, pitching reporters under embargo without naming the client but including the dollar amount of the Series A funding and the investors. We also included in those business reporter pitches a teaser about the company launching the world’s first AI data engineer to help data-driven companies enjoy better business results and save money on data lakes and warehouses during an era in which data is in high demand.
The public relations experts at Bospar took a similar approach for the new product introduction pitch while the client was finalizing its plans. Without mentioning the new offering by name in our embargoed outreach, we explained that the company would be launching the world’s first AI data engineer. We also offered journalists the ability to connect with the client’s CEO to discuss the news and, before sharing more details, asked reporters to agree to our embargo.
Our experience has taught us that time is of the essence. So, to ensure there was enough time to get target media to agree to the embargo, read the press release(s) and prepare their stories in advance of the embargo lift, we started media outreach three weeks prior to the launch.
In all, Bospar’s crack team of public relations professionals pitched more than 175 media contacts on the funding news and 90 reporters and editors on the new product launch. That included journalists with whom Bospar has existing relationships – including Kyle Wiggers at TechCrunch, Zach Cole at The Wall Street Journal, Mike Wheatley at SiliconANGLE, Taylor Soper at GeekWire and Nina Ajemian at Fortune Term Sheet – and other key reporters PR identified.
