Public Relations Team Launches Fintech Disruptor from Stealth to Spotlight
Aliya is an operational intelligence enterprise software and infrastructure startup built to bring the same discipline to bank lending that capital markets apply to managing risk.
The enterprise AI-powered analytics and infrastructure company was preparing to emerge from stealth mode with a closed-loop lending operating system designed to help banks make better lending decisions continuously, responsibly and at scale.
The B2B fintech company was introducing this new platform at a moment in which banking is entering a period of structural change, significant regulatory easing, AI and macro shifts.
Challenge
The B2B company sought to use public relations as well as social media services to reach and influence key decision‑makers at banks and financial institutions through a combination of earned and paid media, particularly authoritative financial and business publications.
By leveraging media coverage in trusted media outlets, the startup aimed to build credibility and awareness around its real‑time cash‑flow analytics platform and educate the market on a modern approach to lending that goes beyond traditional FICO‑based decision‑making.
Strategy
How do fintech startups get media coverage?
Bospar’s PR strategy centered on executing on a proactive, news‑driven media relations program that capitalized on timely policy and market developments such as interest‑rate caps impacting the lending industry. The PR team also offered guidance on and pitched the client’s coming-out-of-stealth news. Additionally, our public relations experts employed compelling customer case studies to appeal to media. To sustain media interest, build credibility and position the company as an authoritative voice diagnosing and solving what’s broken in the modern banking and lending ecosystem, our PR experts emphasized the thought leadership credentials and hedge‑fund management background of the client’s CEO and cofounder.
At the same time, Bospar’s social media team created compelling content for the client’s corporate and CEO’s social channels to highlight media placements from the PR campaign.
Through the fintech startup PR program, Bospar’s team of banking technology PR specialists secured coverage across the bank sector’s leading podcasts and financial publications.
Podcast coverage included:
- Banking Transformed with Jim Marous podcast
- Daily Mortgage News podcast
- Fintech Business Weekly podcast (Jason Mikula reporting)
- Fintech One-On-One podcast
Written media coverage included:
- Authority Magazine Q&A with the client’s cofounder and CEO (Rachel Kline reporting)
- CFOtech US feature story on the Bospar client (Karen Joy Bacudo reporting)
- GOBankingRates story in which the client was heavily quoted (Gabrielle Olya reporting)
- TechStartupNetwork Q&A with the company’s cofounder and CEO
- VMblog published the client’s thought leadership article (David Marshall editor)
- Bospar’s strategic PR also led to many other media placements for this client
In addition, the client’s corporate and CEO’s social media channels experienced comprehensive growth during the time Bospar managed them, from October 2025 to March 2026.
Our social media experts drove significant growth for the client’s corporate channel:
- Total Impressions:136,511 (+6,825,450%)
- Total Engagements:251
- Total Followers:1,592 (+392.3%)
Bospar’s social media services yielded the following results for the CEO’s social media channel:
- Total Impressions: 177,445 (+537,612%)
- Total Engagements: 658 (+65,700%)
- Total Followers: 1,860 (+126 new followers)
