PR Campaign Drives Visible Success for AI Supply Chain Firm
Succeeding as a consumer brand in today’s increasingly unpredictable world isn’t easy.
Consumer brands and their retail partners are operating in an era of extreme volatility across supply and demand. World events like the pandemic, the ups and downs of the economy, and a broad collection of other factors can make spending habits turn on a dime, impacting brands and their retail partners. For example, as a 2023 National Retail Federation-Foursquare study notes: “higher prices and increased spending in services are driving consumers to more price-conscious behaviors, one of which is increased levels of shopping at discount stores.”
Yet consumer brands and their retailer partners often lack the visibility that they need to understand when buyer habits shift or inventory is too heavy or too light in particular locations. For consumer brands, that unpredictability, and lack of visibility and supply chain intelligence, can lead to a host of problems: misallocated inventory, money-losing promotions, overstocks, and understocks that may send shoppers to other brands during one shopping trip or forever.
That increases risk and cost, and decreases opportunities, for consumer brands and retailers.
Alloy.ai helps consumer brands to overcome supply chain complexity, save time and sell more of their products. The company’s demand and inventory control tower empowers brands with SKU store-level insights to rapidly sense problems and predict what to expect – providing those consumer brands with a big advantage over their competitors as well as a tool that they can use to provide advice and build stronger relationships with their valued retailer partners.
