In a crowded market, strategic PR yielded great media coverage for AI company’s funding, tech
How can a company break out of the crowd to tell an engaging story spotlighting its innovative automation solution and get media coverage for its new funding round in the noisy AI arena?
That’s exactly the question that many companies are asking themselves today.
The answer? It isn’t easy. But with a strategic PR partner such as Bospar, it is possible.
You probably already know the story of what created both the opportunity and the challenge.
The rapid rise of ChatGPT, which famously amassed 100 million users in two months, making it the fastest-growing consumer application in history at that time, made AI more accessible to more people. It captured the world’s imagination about what individuals and businesses can do with the power of AI.
This pivotal development prompted enterprise adoption and spending on AI technology to explode and set off what New York Times’ tech and Silicon Valley reporter Erin Griffith described as “a frenzy of start-up creation and funding.” Between April and June 2024, U.S. AI startups garnered $27.1 billion from the investment community. Meanwhile, a horde of existing companies rushed to introduce new AI products and attach themselves to the AI movement.
Excitement and investment in AI and GenAI gave the tech industry a new lease on life. At the same time, it became extremely challenging for any one AI solution provider to break out.
But Orby AI knew that it wasn’t just another AI company.
It is a uniquely powerful generative process automation platform and large action model (LAM) empowering organizations to automate on their own terms. Founded by AI experts and engineers formerly at Google and UiPath, the company had just attracted new investment via a Series A round and had a great innovation story to tell.
