Results
The company’s bet on its new PR firm has already paid off. Within the first two weeks of its engagement with Mendix, Bospar secured a Reuters exclusive by Julia Payne that prompted syndications in The New York Times, Business Insider, the Financial Post, U.S. News & World Report and a wide array of other top-tier publications – and generated hundreds of placements for the story. Additional media coverage included Wall Street Journal (Agam Shah), InsideBIGDATA (Daniel Gutierrez), ZDNet (Alison DeNisco Rayome), CRN (Kyle Alspach), Computer Weekly (Bob Tarzey), SiliconAngle (Jason Bloomberg) and Solutions Review (Tess Hanna).
Bospar continues its work to get attention for new customer and Mendix Maker stories and successes. The same goes for news highlighting Mendix market leadership and expansion of its business and product set. We also are helping to promote the Mendix World 2020 Version 2.0 event. Bospar plans to work with the company to create and drive coverage for original Mendix research, and we are engaging with Mendix executives to create and place articles that illustrate Mendix thought leadership and highlight the many benefits that its low-code technology provides.
“Low-code delivers incredible value for organizations around the world,” said Daniel C. Berkowitz, senior director of global communications at Mendix. “COVID-19 has accelerated adoption of low-code, which had already been exploding because of its ability to speed software development and address the tremendous developer talent shortage. The Mendix enterprise low-code platform was designed from the ground up to empower IT and business professionals within large enterprises to work remotely, while also closely collaborating and quickly iterating on important application development projects. But not everybody has had the opportunity to learn about and experience the incredible value that low-code – and the Mendix solution in particular – delivers. Together with Bospar, we are working to change that.”
“Low-code delivers incredible value for organizations around the world - COVID-19 has accelerated adoption of low-code, which had already been exploding because of its ability to speed software development and address the tremendous developer talent shortage. The Mendix enterprise low-code platform was designed from the ground up to empower IT and business professionals within large enterprises to work remotely, while also closely collaborating and quickly iterating on important application development projects. But not everybody has had the opportunity to learn about and experience the incredible value that low-code – and the Mendix solution in particular – delivers. Together with Bospar, we are working to change that.”
— Daniel C. Berkowitz, Mendix Senior Director of Global Communications
