SK hynix is a global leader in the memory semiconductor industry. But this product category is populated by major players with well-known names, making it challenging to stand out.
With fierce competition in the crowded SSD market, the company wanted to differentiate its offerings, particularly its priority products including the P51 2TB, P41 and 2TB Beetle, from those of other storage brands. It was also keen to attract coverage for its Prime Day deals.
Bospar developed a media strategy that would capture consumer attention during one of the busiest shopping events of the year. Our public relations experts did that by emphasizing the client’s value proposition of high performance at competitive price points. Bospar coordinated the PR campaign to appeal to tech media outlets and deal aggregators well in advance of Prime Day to ensure the client was top of mind for editors as they were crafting Prime Day stories.
This strategic public relations plan, along with Bospar’s politely pushy approach, was a success!
First, Bospar’s PR professionals secured media coverage in IGN. Eric Song, IGN’s commerce manager, wrote about a deal the company was offering on its P41. The client was thrilled.
But our PR really caught fire a few weeks later when Prime Day pitching yielded coverage in:
Bospar’s media outreach also resulted in coverage in Android Police, GamesRadar+ (Duncan Robertson reporting), The Guru of 3D, PC Perspective, IGN (Robert Anderson reporting), Windows Central (Cale Hunt reporting), World of Software and Yahoo Tech.
