Alembic

This client came to Bospar seeking help to promote its seed funding round announcement.

Rather than just whipping up a press release telling a dollars-and-cents story, we leveraged the company’s seed funding news to tell a larger story about the company’s innovative technology.

Alembic is the first company to precisely trace and prove the results of marketing programs and apply composite AI, causal AI, a graph neural network and advanced contact-tracing mathematics developed during the pandemic to marketing analytics. That gives enterprises a crystal-clear understanding of the results and ROI of their marketing programs and initiatives.

But it was a complex story, and we knew we needed something more to grab media attention.

The client had a deep bench of experts, including engineers from successful companies like Facebook, Google, LinkedIn and Twitter. We highlighted that in our pitch and secured an interview with journalist Kyle Wiggers, who was reporting for VentureBeat at the time.

VentureBeat is among the most respected technology trade publications covering AI, so we were excited to garner Wiggers’ interest. We were even more thrilled when VentureBeat published his story, which provides an informed and detailed explanation of the technology.

And when Huang, who had read the VentureBeat story and wanted to learn more, had one of his top officers contact the client to set up a pilot, we were all on cloud nine!

NVIDIA ultimately signed on as an Alembic customer. So, when the client was ready to announce its Series A funding news two years later, the PR team wanted to leverage this big-name customer, which just happens to be among the most valuable companies in the world.

Huang agreed to be quoted in the Series A announcement. Being able to include this quote from NVIDIA’s leader added impact: “Deploying AI allows companies to increase productivity in ways not possible before. Alembic is using AI developed for scientific research applications to predict ROI from marketing. NVIDIA marketing is using Alembic with great success.”

In addition to spotlighting Huang as a customer, we wanted to highlight these giant personalities as the client’s investors: Jeffrey Katzenberg, who co-founded DreamWorks and chaired Walt Disney Studios, and Joe Montana, a Pro Football Hall of Famer, best known for his time playing with the San Francisco 49ers and considered one of the greatest quarterbacks of all time. Katzenberg’s venture capital company, WndrCo, led the client’s $14 million Series A round. Montana’s VC firm, Liquid 2 Ventures, along with existing investor MXV Capital, participated.

Accentuating the client’s association with these well-known individuals helped our story rise above the AI noise in the market and demonstrate that our client wasn’t just another AI tech startup. We are especially proud of our “3 Men and an AI Baby” pitch spotlighting the trio.

In addition to our PR efforts, Bospar created a rigorous analyst program to help the client define its new product category. This served to help others – including media, prospects and the larger investment community – to understand the client’s technology and the value it delivers.

Bospar’s winning PR strategy and media outreach – which involved creating and delivering different pitches aimed at business, trade and tech media and audiences – led to impressive media coverage for the client’s seed and Series A funding as well as its product feature news.