How Bospar PR Turns a Series A into Category-Defining Media Moment

When the client approached Bospar, it wasn’t just looking to announce a $30 million Series A. The company had a much more ambitious goal: to introduce a brand-new category — agentic AI for GTM — and establish its platform as the foundational layer for how B2B sales teams will operate in the AI age.

Founded by tech entrepreneur Daniel Saks, the company has built a groundbreaking platform that uses machine intelligence to automate the entire GTM process. From prospecting to campaign execution, the platform enables revenue teams to launch omnichannel campaigns in minutes and eliminates the need for multiple tools, handoffs and manual processes. The company had also coined a new term for its approach: VibeGTM, a natural language-based interface that democratizes GTM workflows in the same way no-code tools have revolutionized programming.

But even with a compelling vision and impressive technology, the company faced a familiar challenge: how to break through with a funding story in a media landscape oversaturated with funding news.

Bospar recognized that the story couldn’t just be about the funding amount. To resonate with journalists and readers, the announcement had to do something more — it had to define a new category, introduce a new philosophy of work and position the CEO as both a visionary and practitioner.

Our first step was to shape a compelling narrative that would reframe public perception, highlighting the funding as a proof point in a larger shift: from fragmented, tool-heavy sales stacks to unified, intelligent GTM systems powered by AI. Bospar worked closely with the team to bring the founder’s story to life — how years of watching sales and marketing teams juggle disconnected tools and workflows inspired him to build a system that could unify and automate the entire process. Bospar needed to ensure the narrative wasn’t just about a better platform, but a new way of thinking about revenue operations.

With a differentiated story in hand, Bospar implemented an embargoed media relations strategy. Knowing that TechCrunch was the client’s dream publication, we pre-pitched reporter Julie Bort with early access to the announcement and a guaranteed interview with Saks. But we didn’t rely on the funding figure alone to capture attention. We led with the “why:” Why GTM is broken, why sales needs its own AI-native platform and why the platform represents a new category of intelligent automation.

To sweeten the offer, we emphasized the involvement of Ashton Kutcher’s AI-focused fund Sound Ventures as a lead investor — ensuring the pitch had both tech substance and celebrity cachet. The result? A feature article in TechCrunch by Julie Bort that nailed the story, elevating the company’s message and establishing it as a company to watch in the AI space.