Compelling Commentary and PR Pros Add Value for New Unicorn Company
Incode is reinventing online authentication and identity verification to power trust in the AI era.
Global banks, governments and tech disruptors use the company’s AI-powered technology to eliminate fraud before it happens with secure, frictionless, compliant interactions.
This client came to Bospar with a big moment on the calendar: a Series B round led by General Atlantic and SoftBank, with additional investment from J.P. Morgan and Capital One. This funding round valued the company at $1.25 billion, elevating the business to unicorn status.
Challenge
To make the most of this pivotal development, the company’s goal was twofold.
First, land coverage matching the size of the news across top-tier business and tech media.
Second, turn this celebratory moment into lasting momentum, positioning the company as a major player in biometric verification through thought leadership; expansion, partnership and personnel announcements; and expert commentary from the CEO and other key leaders.
Bospar’s expert PR team and strategic content creators got to work to make that happen.
Strategy
Our content creators collaborated with the client to finalize the funding announcement. Meanwhile, Bospar’s public relations professionals identified the ideal reporters at the most important media outlets and reached out to them with compelling pitches sharing the news.
To keep the momentum going post-funding-announcement, Bospar helped craft and secured placement for client commentary around Data Privacy Day, World Backup Day and World Password Day; related to ridesharing’s security and verification challenges, which was a hot topic following a Wall Street Journal report on ridesharing attacks; and other current events.
The public relations team pitched the company’s new executive-level hires, the expansion of its development center in Serbia, its partnerships with hospitality solution providers and new validation of its biotrust platform, which helps protect minors from underage gambling.
The strategy was a success, resulting in a long list of quality coverage across top-tier business, leading tech, biometric, cybersecurity, gambling, hospitality and other media outlets.
The funding announcement and pitch effort yielded coverage in such media outlets as:
- The Wall Street Journal (Yuliya Chernova reporting)
- VentureBeat (Kyle Wiggers reporting)
- SiliconANGLE (Duncan Riley reporting)
- Bloomberg (Gillian Tan reporting and syndicated to multiple other publications)
- Axios Pro Rata Newsletter (Dan Primack reporting)
- A long list of other funding coverage
Our holiday-related commentary and media outreach resulted in placements in outlets such as:
- VMblog (David Marshall reporting)
- TechRepublic (Scott Matteson reporting)
- insideBIGDATA (Daniel Gutierrez reporting)
- Digital Journal (Tim Sandle reporting)
- BetaNews (Ian Barker reporting)
Bospar’s PR experts secured coverage for the client’s ridesharing-related comments in:
- Digital Journal (Tim Sandle reporting)
- The CyberWire
- com
The partnership announcements and related pitching led to coverage in:
- TravelDailyNews Intl
- TalkCMO
- Mobile ID World
- Hotel Management (Jena Tesse Fox reporting)
- Hospitality Tech (Michal Christine Escobar reporting)
- Biometric Update (Chris Burt and Alessandro Mascellino reporting)
- AIThority (Sudipto Ghosh reporting)
- Many others
The executive hire news attracted stories in:
- SDxCentral (Julia King reporting)
- San Francisco Business Times (Ted Andersen reporting)
- Find Biometrics (Alex Perala reporting)
- EnterpriseAI (Mariana Iriarte reporting)
- Many others
This is just a small sampling of the media coverage Bospar secured for this client.
