RealSense

With $50 million in Series A funding and a bold vision to advance physical AI through robotics and machine perception, the company needed a PR strategy that would enable it to engage with media contacts to drive coverage emphasizing its credibility, establishing brand equity, shaping public perception and driving traffic to its website and social media channels.

Adding to the challenge: The client wanted to announce its news on a Friday in July to avoid the risk that the news would leak out over the weekend. But trying to get media coverage for end-of-week news announcements, especially during peak summer vacation season, was a real risk.

Bospar’s PR professionals understood that speed and control would be paramount. So, we positioned the spinout as a strategic evolution that would unlock the next frontier of physical AI.

We anchored the PR and digital communications campaign on the following key messages:

• Independence: The client’s evolution from an Intel division to a standalone AI leader
• Market validation: The investor confidence demonstrated by the $50 million in funding
• Technology differentiation: The stereoscopic imaging capabilities for next-gen robotics

In the three months prior to the news release, our PR agency collaborated with the client to:

• Secure embargoed interviews with Axios Pro Rata, CNBC, CRN, Fortune, Reuters, TechCrunch, The Wall Street Journal and dozens of other leading media outlets
• Redesign the client’s corporate website and visual branding
• Create and place content that published under the bylines of the client’s leaders
• Establish and execute an executive visibility program
• Provide media training for nearly a dozen of the client’s executives
• Build and launch a new corporate LinkedIn page
• Optimize the company’s social media strategy

Our strategic public relations plan synchronized the news release with the debut of the client’s new LinkedIn page as well as its newly branded website. That provided key target media outlets such as CNBC and Reuters with instant access to company backgrounders, executive bios and other assets – providing everything that they needed to craft accurate and in-depth stories.

The social media cohort of our PR team also engaged with social media commentary to further amplify the client’s brand visibility both during the lead up to and following the announcement.