AV Innovator Has Stellar Public Relations Experience

In the wake of COVID-19, it appeared that demand for office space and solutions was unlikely to reach its previous peaks, given the rise of hybrid arrangements and work-from-anywhere policies. That left commercial offices and other shared spaces in need of reimagining.

Although the client was an award-winning, billion-dollar player with many well-known customers, it existed in a fiercely competitive market and wanted to increase its visibility among a field of larger, often louder competitors. With commercial real estate beginning to rebound from the shift to remote work, more people ready to go out into the world and changing user expectations, it was the ideal time to increase the client’s visibility and awareness in the market.

Our B2B PR strategy – spanning media relations, including newsjacking, thought leadership content creation and placement, and awards – centered on positioning the client as the premier digital solutions provider for organizations undergoing and in need of transformative change.

In our media outreach for the client’s B2B PR campaign, our PR firm talked about the sweeping shifts in industry dynamics, populations and talent pools, and changing consumer and enterprise end-user expectations. We also showcased the client’s ability to modernize outdated IT infrastructure and enable flexibility through cutting-edge technology and innovation.

In addition to focusing on workspace transformation, we shared artful stories about how the client uses technology to enable immersive experiences. We amplified its leadership in the sports industry, promoting the client’s newly completed projects with professional sports organizations, such as Monumental Sports, the Seattle Mariners and the San Francisco Giants, and positioning the client as a thought leader on trending topics like the Super Bowl, the Olympics, professional league playoffs and other important events and meaningful sports moments. Bospar’s PR professionals also secured stories for the client’s news around big events, such as the NAB Show. Our PR experts got the word out about the client’s new headquarters in Dallas. At the same time, we collaborated with the CEO, chief commercial officer and other leaders on contributed content.