Futuri

The client wanted to get the word out about BEACON’s groundbreaking capabilities to emergency service managers, local officials, decision-makers and broadcasters. 

However, timing was an obstacle. The client planned BEACON’s launch, which was in partnership with Florida’s Division of Emergency Management during Florida’s hurricane season, to leverage the heightened awareness around disaster preparedness. But the state’s emergency services and local officials – its target audience along with the media – were rightfully focused on recovery and rebuilding efforts, following Hurricanes Helene and Milton. 

Gaining media attention amid the wave of new AI technologies was another challenge. While the client had a strong reputation in the media tech space, BEACON was a new offering, and the PR campaign needed to introduce and position it in a way that reporters could understand, making clear how combining legacy broadcast technology with AI offered unique advantages.

To ensure a successful launch, the client tapped Bospar to use its B2B PR prowess to drive awareness and position BEACON as a novel solution that bridges the gap between AI innovation and actionable results for broadcasters.

Bospar got to work to launch a strategic PR program to reach the client’s B2B target audience. 

PR’s first order of business was shifting the launch timeline. Because emergency services and local officials were occupied with hurricane season, the public relations agency advised the client to time the launch in December instead — a month after hurricane season ends in Florida — to ensure the client’s new launch garnered maximum media coverage and public attention. 

Bospar’s PR strategists coordinated a press conference to generate buzz around the launch. To secure media interest, the PR team reached out to key audiences ahead of, on the day of and following the press conference. Media outreach highlighted the need for better technology before, during and after disasters. This acknowledged the challenges emergency services faced in 2024 and positioned BEACON as a proactive, future-ready solution for disaster preparedness.

Our PR professionals contacted both local and national media across the U.S. When targeting national media, our public relations agency noted Florida was the first state to launch BEACON, with the potential for nationwide adoption and applicability beyond hurricanes to disasters, such as fires and earthquakes. This showcased its versatility and expansive value proposition. PR’s strategic outreach to emergency service managers and local city managers throughout the U.S. further amplified the solution’s visibility, generating interest in the press conference. 

To ensure more people could view the launch and maximize the potential for national and local media coverage, Bospar’s PR team recommended that the press conference be live-streamed.