3D Systems

With transformative launches targeting the $9.5 billion digital dentistry market and integration with SOLIDWORKS software, 3D Systems was positioned to redefine its industry presence in the additive manufacturing landscape – but only if the world noticed.

The first launch was its NextDent 5100 3D printer, which revolutionizes high-speed 3D printing for producing dental appliances and sacrificial castings at an accessible price point. The second was a strategic integration with SOLIDWORKS, software designed to simplify workflows for more than 500,000 CAD users.

Despite the significance of these innovations, the client struggled to break through the noise of its larger, louder competitors, hindering its ability to convey its leadership and technological advancements. Internal processes complicated the situation, as navigating approvals for public messaging often delayed opportunities to engage with media. The client risked losing momentum in critical growth areas.

Bospar developed a tailored, multi-channel public relations strategy to elevate the client’s profile and solidify its reputation as an industry leader in additive manufacturing. The campaigns focused on amplifying the client’s voice through executive visibility, event strategy and targeted media outreach to ensure its innovations captured their attention.

Media relations formed the cornerstone of the campaigns, positioning the client’s innovations as industry benchmarks.

Recognizing the need to connect with niche audiences, Bospar targeted vertical-specific and technical publications to ensure every aspect of the client’s narrative reached its intended audience. This approach amplified the client’s voice while redefining how the industry perceived and valued its innovations.

Our first step was to ensure the client’s internal approval processes didn’t slow down the momentum. We worked closely with the 3D Systems team to streamline workflows, anticipating challenges and building flexibility into our approach. This allowed us to deliver timely, high-quality messaging to the media, ensuring no opportunity was missed.

Bospar’s strategic approach began with securing high-impact executive briefings and exclusive media interviews to spotlight the client’s leadership in digital transformation. For the launch of the NextDent 5100, Bospar showcased its affordability and versatility through carefully crafted narratives highlighting real-world customer testimonials, demonstrating significant cost savings of 70–90%. These stories resonated deeply with industry publications, positioning the client as a transformative force in the $9.5 billion digital dentistry market. At LMT Lab Day Chicago, Bospar coordinated over 10 executive briefings and amplified messaging with targeted social campaigns to maximize the launch’s visibility.

Similarly, Bospar elevated the 3DXpert for SOLIDWORKS integration by emphasizing its value for over 500,000 CAD users. A joint announcement with Dassault Systèmes underscored the importance of the partnership, while targeted social campaigns and executive briefings at SOLIDWORKS World showcased the integration’s ability to streamline workflows and deliver tangible benefits to users.