Gloat

Redefining the Future of Work

CHALLENGE​

Pioneers of the talent marketplace platform, Gloat counted leading companies such as Unilever and Mastercard as clients; however, it needed help taking its public relations efforts to the next level and breaking into top-tier media outlets. It also needed help elevating its brand narrative and building out the CEO’s voice as a thought leader. ​

​SOLUTION​

The program’s objectives were multifold: to capitalize on media interest in the labor shortage and changing workforce and establish Gloat as a key player, increase top-tier coverage, and secure meaningful awards and speaking opportunities for Gloat executives. ​

​RESULT​

Gloat’s Series C funding round received 84 pieces of funding coverage, including TechCrunch (Ingrid Lunden), VentureBeat (Paul Sawers), Crunchbase (Gene Tere), Yahoo Finance, Fortune (Lucinda Shen), and Axios (Dan Primack), generating 1.6+ billion impressions. Gloat’s SOV increased 546.74%. PR’s efforts also resulted in measurable business value, driving all-time high traffic to the Gloat website. Following the funding announcement, for example, website traffic was 3x greater than the previous year during the same time period.